Performance Marketing Analyst
As a Performance Marketing Analyst you will drive exceptional results and maximise ROI for the business through data-driven paid search campaigns.
Role Purpose
To drive exceptional results and maximise ROI for the business through data-driven paid search campaigns.
Key Responsibilities:
- Develop and execute comprehensive paid search strategies across multiple platforms (Google Ads, Bing Ads, etc.) to achieve business objectives.
- Oversee the performance of paid marketing campaigns, analyse key metrics, and optimise for maximum ROI.
- Utilise advanced data analysis techniques to identify trends, opportunities, and areas for improvement.
- Collaborate with other departments to ensure integrated marketing campaigns.
- Stay up-to-date with industry trends, algorithm changes, and emerging technologies.
- Develop and implement long-term strategies that align with overall business objectives.
- Monitoring and working to maintain data quality and accuracy
Skills and Experience:
- Minimum 3 years of experience in performance marketing.
- Proven track record of driving successful paid search campaigns with measurable results.
- Deep understanding of paid search platforms, bidding strategies, and keyword research.
- Strong data analysis skills, including proficiency in tools like GA4 s, Google Data Studio, and Tableau.
- Understanding of machine learning techniques for predictive modelling and optimisation
- Expert level Excel/Google sheets user
- Experience in configuring and using Google Tag Manager
- Up-to-date with the latest trends and developments in paid search and digital marketing
Preferred Skills:
- Knowledge of scripting languages
- Certifications in Google Ads or other relevant platforms.
- Experience in developing and implementing data layers to capture and organise relevant user interactions and website data.
- Experience with data visualisation tools to present findings and insights to stakeholders.
- Knowledge of SQL for data querying and analysis.
Behavioural Role Fit:
- Excellent communication and interpersonal skills.
- Demonstrates a strong ability to analyse complex data sets and use insights to inform strategic decisions.
- Highly motivated to drive performance and results
- Is able to identify and address challenges proactively.
- Thinks critically and creatively to find solutions.
- Ensures accuracy and consistency in campaign execution.
Role Key Performance Indicators:
- ROAS
- CPA
- Conversion rates
- Lead and booking volume
- Department
- Marketing
- Locations
- Portsmouth, Wimbledon
- Remote status
- Hybrid Remote
Why join Iglu.com?
We might be online, but we're real people who want to make a real impact and work together to create the best experiences for our customers. We've grown a lot and have now created a diverse, flexible, rewarding environment that strives to let everyone be the best version of themselves.
Our social calendar and regular educational trips mean that it is not all hard work. The social committee also allow us to give back to some great causes and initiatives. Plenty of reasons to enjoy life at Iglu.com.
About Iglu.com
Established in 1998, we are the UK and Europe’s largest specialist ski and cruise travel agency, trading through Igluski.com, Iglucruise.com and Planetcruise.co.uk.
Awards: In 2024 we won 2nd Place in Best Workplace in Travel (Large Company Category) at the Best Workplace in Travel Awards we also won Cruise Agency of the Year (Large Category) at the Travel Weekly Agent Achievement Awards, Outstanding Contribution - Princess Cruises, Highly Commended Partnership Achievement - HAL, Highly Commended Partnership Achievement - Carnival, Highly Commended Partnership - P&O Cruises at the Carnival Corporation Awards, also we won the Above & Beyond award at Celebrity Cruises Agent Appreciation Awards. In 2023 we won 3rd Best Workplace (Large Company Category) at the Best Workplaces in Travel Awards, in 2023 we also won Online/Call Centre Agency of the Year at the Travel Weekly Agent Achievement Awards, in 2023 we also won Best Ex-UK Producer in the MSC Champion Awards, in 2023 we also won Bronze in the Best Travel Company for Ski/Winter Sports at the British Travel Awards, in 2023 we also won Favorite Cruise Travel Agent - Highly Commended in the Wave Awards, in 2021 we won Best Large Cruise Agency at the Travel Weekly Agent Achievement Awards, in 2020 we won Top Partner for Cunard and Holland America, in 2020 we also won Best Online Travel Agency at the TTG Top 50 Awards, in 2019 we won CLIA Online Cruise Agent of the Year, Carnival UK Retail Partner of the Year, Princess Cruises Retailer of the Year, took Best Non-Retail Agent at the Wave Awards and also won Best Online Sales (UK) from Costa Cruises. During 2018 we won the Top Cruise, Ocean and River Agency at the TTG Top 50 Travel Agencies 2018 and also won Best Newcomer for the Eurozone 2018 with Royal Caribbean. Back in 2017 we were also recognised in The Leap 100 Fastest Growing Companies 2017.
Performance Marketing Analyst
As a Performance Marketing Analyst you will drive exceptional results and maximise ROI for the business through data-driven paid search campaigns.
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