Role Purpose

To drive exceptional results and maximise ROI for the business through data-driven paid search campaigns.

Key Responsibilities:

• Develop and execute comprehensive paid search strategies across multiple platforms (Google Ads, Bing Ads, etc.) to achieve business objectives.
• Oversee the performance of paid marketing campaigns, analyse key metrics, and optimise for maximum ROI.
• Utilise advanced data analysis techniques to identify trends, opportunities, and areas for improvement.
• Collaborate with other departments to ensure integrated marketing campaigns.
• Stay up-to-date with industry trends, algorithm changes, and emerging technologies.
• Develop and implement long-term strategies that align with overall business objectives.
• Monitoring and working to maintain data quality and accuracy

Skills and Experience:

• Minimum 3 years of experience in performance marketing.
• Proven track record of driving successful paid search campaigns with measurable results.
• Deep understanding of paid search platforms, bidding strategies, and keyword research.
• Strong data analysis skills, including proficiency in tools like GA4 s, Google Data Studio, and Tableau.
• Understanding of machine learning techniques for predictive modelling and optimisation
• Expert level Excel/Google sheets user
• Experience in configuring and using Google Tag Manager
• Up-to-date with the latest trends and developments in paid search and digital marketing

Preferred Skills:

• Knowledge of scripting languages
• Certifications in Google Ads or other relevant platforms.
• Experience in developing and implementing data layers to capture and organise relevant user interactions and website data.
• Experience with data visualisation tools to present findings and insights to stakeholders.
• Knowledge of SQL for data querying and analysis.

Behavioural Role Fit:

• Excellent communication and interpersonal skills.
• Demonstrates a strong ability to analyse complex data sets and use insights to inform strategic decisions.
• Highly motivated to drive performance and results
• Is able to identify and address challenges proactively.
• Thinks critically and creatively to find solutions.
• Ensures accuracy and consistency in campaign execution.

Role Key Performance Indicators:

• ROAS
• CPA
• Conversion rates
• Lead and booking volume