James Box

James Box

Head of Business Analysis – Commercial


Following a couple of seasons working in the mountains, I joined Iglu in 2005 to sell ski holidays. A year later I joined the commercial team as Commercial Executive, and from there became Ski Product Manager and then was Head of Ski Product for five years. During this time, the cruise business was growing fast and I was asked to spend some of my time using my analysis skills on the cruise side of the business.

When we launched our international cruise business in 2017, I headed the commercial team for a year before focussing again on analysis. Now I’m responsible for all of the commercial analysis & reporting in the business. My Iglu career (nearly 14 years and counting) is proof of the opportunity to grow, diversify and commitment to personal development across the business.

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